performance specialists

experienced and focussed team, delivering value

Seed Value has a passion for graduates and has focussed on this niche market. We love working with graduates for their intelligence, energy and openness.

Our research has helped us understand the expectations, behaviours and mindset of this school-leaver 'millenial' demographic.

We believe they have a lot offer the corporate world and want to ensure they receive the right start.

Seed Value is headed by Donna Cooper, a Human Performance specialist with proven accomplishments in change management, training and leadership development. She is supported by a team of specialist Coaches who also share a passion for graduate development.


Donna
Donna Cooper
Founder and General Manager

Donna has more than 20 years’ experience optimising business and human performance in the corporate sector across Australia and South-East Asia. Her primary skills are in the fields of management consulting and operational leadership. She has proven delivery with:

  • Leading national Consulting Teams,
  • Coaching employees to achieve their personal success,
  • Defining strategies for high performance businesses,
  • Managing complex organisational transitions to enable successful operations once business transformation is in place.

She strives to achieve the greatest long-term value for the people in the business. The graduate workforce is her passion and she has dedicated time to researching this demographic and building pragmatic workshop modules to help them grasp the reality of the commercial world.

Her Work Experience

Donna has held positions at leading corporates including Accenture, KPMG, MYOB, ADP and ANZ Banking Group. Through her consulting she has engineered the human performance component of many high value projects for leading institutions such as NAB, ANZ Banking Group, AXA Australia, UOB Singapore and Westpac.

Donna holds a current Victorian Institute of Teaching qualification allowing her to work within the Victorian education system. She is a member of Australian Association of Graduate Employers Ltd. She is passionate about nurturing our next generation leaders.

Her Company

Donna is the General Manager of Seed Value. Her company delivers business readiness programs that prepare graduates for the commercial world. These programs help new work entrants learn the personal and business attributes required to operate as high performers in business and standout as future leaders.

Her Passion

Donna understands the importance of aligning organisational and individual performance and its impact on overall strategic and financial outcomes. It is her passion to embrace the human component of organisations and guide individuals down a path of personal and company success.


Business and People transformation is her strength. Throughout her consulting career she has engineered programs that have helped organisations to solve complex issues, create value, maximize growth and improve business performance. She uses her business skills and objective advice to help organisations deliver specialist skills they may be lacking.

Her Core Values

To positively impact business performance through the power of driven people and right strategies. It is her purpose to motivate individuals to perform at their best and achieve optimal outcomes the businesses they work for.

Read about Donna's advice to her undergraduate self


Seed Value

All roads that lead to success have passed through Hard Work Boulevard at some time.
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